First impressions, brand expressions

Environmental & brand graphics :: Causewave Community Partners

When my great friends at Causewave moved to a new office space, they asked for some help with wall graphics, signs, and office labels. This was a really fun project, and these graphics do important work.

• Welcoming people to the space while communicating professionalism, enthusiasm, and personality

• Demonstrating how a brand can be expressed in creative ways–something they also do for their partners

• Going beyond “good enough” for something as simple as room labels

• Addressing a privacy challenge (the glass wall to the main meeting room is at the entrance of the space) while keeping a subtle connection to the brand